Horcery Privacy Policy

• Account and Registration Data: When you register for our Services, we collect details such as your name, email address, phone number, and any other contact information you choose to provide. You may also choose to provide additional information to facilitate the use of Services, including:
• • Authorization Credentials: Credentials for accounts on third-party services that you choose to enable.
  • Contact Lists: Contact lists you may import from third-party services or applications.
  • Fitness and Wellness Information: Information such as age, weight, height, wellness goals, and nutrition/dietary information.
• Animal and Operational Information: You may also provide information about your animals and operational details, including schedules, breed, age, medical history, competition results, and other relevant data.
• Communications: If you contact us directly, we may collect additional information that you choose to provide, such as your name, email address, phone number, message content, and any attachments. We may track whether emails we send you are opened to help us improve our customer experience and Services.
• Activity and Interaction Data: We collect data regarding your interactions with our Services, such as features used, device settings, and timestamps of activities. 
• Input: When you use certain features of the Services, we may collect data regarding the inputs you provide for processing purposes.
• Order Information: If you make a purchase through our Services, we may collect information related to your order, including your name, email address, mailing address, phone number, order history, payment details, and other data necessary to fulfill your transaction.
• Social User-Generated Content: Our platform includes social features that enable you to share video clips, comments, and posts with other users. The content you share may include animal behavior insights, training updates, or general status updates, which will be visible to others within the Horcery community.
• Marketplace: If you choose to share or monetize their data through the Horcery platform, with transactions facilitated by Horcery and payments processed via third parties. Additionally, if you rent a stall monitor from another user, the data collected by that device will be accessible to both you and the owner of the monitor.
• Careers: If you wish to apply for a job with us, you may submit your contact information and resume online. We collect information that you choose to provide on your resume, such as your education and employment history. If you apply through LinkedIn or similar platforms, we may collect any information made available to us through those services.

• Usage Data: We collect information about your interactions with our Services, such as the features you use, settings you configure, and the time, frequency, and duration of your activities. This helps us understand usage patterns and improve our offerings.
• Device Information: We gather data about the devices you use to access our Services, including your device’s hardware model, operating system version, IP address, and unique device identifiers. For our connected devices, such as stall monitors, we may collect information from onboard sensors to ensure accurate monitoring and optimal device performance.
• Media Data: When our AI-powered features are enabled, we may collect images and videos captured by our stall monitors. This data is processed to support insights related to animal behavior and operational safety, as well as to enhance and refine our AI algorithms and user experience.
• Wireless Data: To improve connectivity and support device interactions, we may collect information from WiFi and Bluetooth signals emitted by nearby devices. This data allows us to optimize service functionality and connectivity.
• People Tracking Data: When the people-tracking feature is enabled, our system may algorithmically identify individuals within the camera’s view. This information used to support monitoring functionalities where applicable.
• Location Data: When you use our Services, we infer your general location information, for example by using your internet protocol (IP) address used to access our website. When you use our devices or applications, we collect and use precise geolocation data to support the Services provided or otherwise made available to you in connection with Services.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect data on your browsing behavior. These technologies allow us to recognize you, understand your preferences, and customize your experience with our Services. You may adjust your cookie settings through your browser, but please note that disabling cookies may impact the full functionality of our Services.
• Analytics and Performance Data: We and our third-party partners collect information using cookies, pixel tags, or similar technologies when you use the Services. Please review your web browser’s “Help” file to learn how to modify your cookie settings. These help us to analyze performance, troubleshoot issues, and enhance our platform. This may include logs, crash reports, and diagnostic data to improve reliability and user experience.

• Third-Party Partners: When you engage with third-party services through our platform, we may receive information about you from those services. For example, if you choose to connect your Horcery account with other applications or devices, such as third-party services for monitoring or communication, we may collect information about your usage and interactions with those services. Additionally, if you enable certain integrations, like Google accounts for data synchronization, we may receive relevant information, such as contact data, through secure APIs. This data is stored in encrypted format on our servers and managed according to access control protocols. Our use and transfer of data obtained through Google APIs comply with the Google API Services User Data Policy, including Limited Use requirements.
• Other Third Parties: We may also receive supplementary information about you from data providers, marketing partners, or publicly available sources. This data may include demographic information, interests, and other profile-related attributes that we combine with the data we have on file to improve our services and marketing efforts.

• Performance of Contracts: We process your personal data to fulfill our obligations under the agreement with you. This includes providing the Services, managing your account, processing orders and payments, and delivering customer support. These actions are essential to our provision of the Services and our ability to communicate with you effectively.
• Legitimate Interests: We may process your personal data based on our legitimate interests in maintaining and improving our Services. This includes activities such as enhancing functionality, analyzing performance, detecting and preventing fraud, conducting marketing communications, and recommending features or services that may be of interest to you. We ensure that our legitimate interests do not override your rights and freedoms and take careful consideration of your privacy before relying on this basis.
• Your Consent: In certain circumstances, we rely on your consent to process your personal data. For example, we may ask for your consent before enabling features that involve personal data sharing or precise geolocation tracking. You have the right to withdraw your consent at any time, and we will stop processing your personal data for that purpose.
• Compliance with Legal Obligations: We may process your personal data as required by applicable laws, regulations, or lawful requests. This includes compliance with government authorities, protecting your rights or the rights of others, and ensuring the security and integrity of our Services. We may also process your personal data to prevent and investigate potential fraudulent, unauthorized, or illegal activities, including cyber-attacks and identity theft.

• Provide and Maintain Our Services: We use your information to deliver our Services, process transactions, and fulfill your requests. This includes setting up and maintaining your account, processing orders, and providing customer support. Without certain data, we may be unable to deliver key functionalities of our Services effectively.
• Personalize and Improve Your Experience: By understanding your preferences and interactions, we can tailor our Services to you. This includes personalizing content, providing recommendations, and enhancing features based on how you use our platform.
• Market and Advertise: We may use your information to send you promotional content, offers, and advertisements that may be of interest to you. This also involves analyzing your preferences to deliver more relevant marketing communications consistent with your choices.
• Ensure Security and Compliance: We use your information to detect and prevent fraudulent activity, respond to safety concerns, and protect the rights and security of our users, our platform, and others. This includes monitoring activity on our platform for potential security threats and investigating any suspicious behavior.
• Comply with Legal Requirements: We may process your information as needed to comply with applicable laws and regulations or to respond to lawful requests. This includes using your data to fulfill reporting obligations and to safeguard your rights and those of others.
• Enhance and Develop Our Services: We analyze usage data to understand trends, identify areas for improvement, and develop new features and offerings. This includes using aggregated and anonymized data to gain insights and to inform our development strategies.
• Facilitate Data Transactions: If you choose to monetize your data through our platform, we use the necessary information to broker transactions securely, with third parties.
• Provide Additional Notice When Needed: For any new or specific purposes not covered above, we will provide notice at the time of collection, so you are aware of how your information will be used.

• Vendors and Service Providers: We share information with vendors and service providers that assist in delivering our Services. This includes entities providing services such as website hosting, data analysis, payment processing, order fulfillment, IT support, customer service, and marketing. For instance, we may share transaction data with Stripe to facilitate secure payments.
• Third-Party Partners: We may share your personal information with third-party partners who provide additional services through our platform. This could include integrations you activate, such as account synchronization with other applications, to enhance your experience.
• Analytics and Advertising Partners: To better understand how users engage with our Services, we work with analytics and advertising partners who collect data via cookies and similar technologies. For example, we may use Google Analytics to improve user experience. Additionally, we may collaborate with advertising networks to show targeted ads based on your activity. You have options to manage your preferences for this data sharing, including through tools like NAI’s opt-out page.
• Data Insight Partners: We may share certain types of personal data with carefully selected data insight partners, where lawful, to facilitate broader data-driven insights and opportunities. Where required by law or by our policies, we will ensure appropriate consents and opt-out options are provided to you.
• User-Directed Sharing: When you choose to share or monetize your data through our platform, we facilitate this process based on your direction. This could include data transactions with third parties or sharing within the Horcery community.
• Legal Requirements and Similar Disclosures: We may disclose information when required to comply with legal obligations or in response to lawful requests. This includes cases where we believe it is necessary to enforce our terms or protect the rights, property, or safety of our users, ourselves, or others, including in response to subpoenas or court orders.
• Corporate Transactions: In the event of a merger, acquisition, sale of assets, or similar transaction, we may transfer information to involved third parties. Your information will remain subject to the provisions of this Privacy Policy following any such transaction.
• As Directed By You: Our Services may provide to export or otherwise transfer data to your accounts on third-party services.
• Consent. We may also disclose your information with your permission. For example, for purposes of California Civil Code Section 1798.83 (known as the “Shine the Light” law), we do not disclose personal information, as defined by California Civil Code § 1798.83, to unaffiliated third parties for their direct marketing purposes without your consent.

• Marketing Communications: You can unsubscribe from our promotional emails by following the link provided in each email. Please note that even if you opt out of receiving promotional messages, we may still send you important administrative messages related to your use of the Services, which you cannot opt out of.
• Do Not Track: Currently, there is no accepted industry standard on how to respond to Do Not Track signals, and our Services do not respond to such signals. However, you may adjust your browser settings to manage other types of tracking and cookies.
• Updating Your Personal Information: If you would like to review, update, or correct any personal information you have provided to us, please reach out using the contact details provided in the Contact Information section below. We will respond to your request in accordance with applicable laws and our internal policies.
• Cookies and Similar Technologies: You may adjust your cookie preferences through your browser settings. Disabling certain cookies may impact your ability to use some features of our Services, but you can choose to block or delete cookies if desired.
• Data Portability and Deletion Requests: Where required by applicable law, you may request access to your data in a portable format or ask us to delete your personal information. Please contact us using the information below, and we will process your request in line with legal obligations.
• Do Not Sell My Personal Information (California Residents): Under the California Consumer Privacy Act (CCPA), California residents have the right to opt-out of the sale of their personal information. If you wish to exercise this right, please contact us at privacy@horcery.com.

• Notification and Consent: Any individuals who may be recorded by our devices are appropriately informed, and, where required by law, have provided consent to such recording.
• Recording of Minors: You are required to obtain explicit consent from a parent or legal guardian before recording or tracking individuals under the age of 18, where required by law.
• Signage and Public Disclosure: In settings where recording occurs, you may be obligated to post visible signage notifying individuals of surveillance or data capture, as required by local laws.

• Duration of Our Relationship with You: We retain personal information while we maintain an active relationship with you and provide our Services, such as when you have an account with us or are actively using the Services.
• Legal Obligations: We may retain certain information as required by law. For instance, some regulations require us to maintain records of your transactions for a specific period before we can delete them.
• Legal Considerations: We may also retain information as necessary in consideration of our legal obligations, such as applicable statutes of limitations, or in anticipation of any potential litigation or regulatory investigations.